Why is SEO important?
Why is SEO important? As a seasoned entrepreneur, I thought that search engine optimisation companies bleated on about SEO being an ongoing mission because they just wanted to drain you of your hard earned cash. There is some truth in that if you take it as fact. As a small company, you probably don’t have the budget to fork out £500 plus every month to pay a company you don’t even know, never mind trust, to do work on your website that you probably won’t see the benefits from for at least a month. I say a month because that is the truth of it. Most SEO’s will say, it will take you months before you start to see a result.
The reason behind this post was to help newcomers to the world of being a website owner, realise that SEO really is necessary. You can moan until the cows come home that your site isn’t getting any visitors, but until you take it seriously and start nurturing your website like it deserves, then it will not earn the revenue you hoped it would.
This blog post is not a how-to, but more of a ‘yes you do need to focus some of your attention if not budget on SEO strategies’.
SEO is a massive subject
There is no way I am going to cover every aspect in one blog, although it is possible – for the experts, not me!
I will cover snippets blog by blog, aimed at helping the smaller businesses that don’t have the budget to splash out on SEO each month.
There are plenty of variables that affect how dramatic your results will be, for example when working with WordPress, doing the following will see the biggest and fastest changes –
- addition of an SEO plugin such as Yoast
- using the said plugin, letting it walk you through your metadata
- correct use of headings throughout your page
- adding quality, optimised content
- improved page speed – image optimisation
- addition of a sitemap
In my humble opinion as a noob SEO geek, when I implemented the above 5 key strategies, I saw quite unbelievable almost immediate changes.
In the beginning, less than 3 years ago, my site was built by ‘a mate’. He was a web designer sure, but like so many I see today, that is all. It stops once the site is live with no advice going forward. Without an effective SEO plan, you may as well close your website’s doors. I look back now and can see, had I not implemented some SEO strategies, I’d be doing something else now as the business would have been a waste of time.
Of course, there are other ways that you market your site, SEO isn’t the only one, but I think it’s fair to say it is the main player in this game. I am writing as the owner of an e-commerce store, not a blog or service website.
Your headings need to be structured correctly and work in tandem with your site content. Even a novice with a desire to learn can get the basics rolling.
Using Jetpack or Google Analytics, define your high traffic pages or even one you want to promote more and get that content flowing. Think of other aspects you can write about. How to’s, the addition of videos, history of your product, what inspires you, you know, that kind of thing. It is easier as the site owner to write content but for goodness sake, use Grammarly to help you with your spelling and grammar if you’re not too hot in this department. There is nothing worse than a page full of spelling and grammar errors.
Proofread three times!
Now I class myself as being pretty hot when it comes to spelling, grammar and typos, but I only get it right by using Grammarly and reading it through at least 3 times. When I first started using Grammarly, I was so ashamed of myself (the devout grammar nazi) at just how much I was getting wrong.
Once you’ve written your page, save it, leave it and return later. Re-read it through again, even get someone else to read it through. Even the best get it wrong, so read, read and read again.
Page speed was never really something I had thought about until I really started getting into SEO. You can check your page speed using GT Metrix. I just stick to the one, but there is Pingdom too. It is useful to use Google Page Speed Insights, being the God of all things internet.
My main issue was with unoptimised images but this subject is quite complicated, with so many influencing factors.
Using a sitemap is a great way to tell Google which pages to crawl. I have found Screaming Frog to be the best sitemap creator and will make that an excuse to write a blog post about how to do it. So bear with me and I’ll be on it like a bonnet.
So there you go folks. The reason behind this post was to help newcomers to the world of being a website owner, realise that SEO really is necessary. You can moan until the cows come home that your site isn’t getting any visitors, but until you take it seriously and start nurturing your website like it deserves, then it will not earn the revenue you hoped it would.